Google Plus, an Internet-based Social Network owned and operated by Google was launched in June 2011. This social media platform experienced a lot of fanfare in its initial years and posed as a possible competitor to Facebook. The service had over 10 million users just two weeks after its launch.
Now, the world has been taken aback by Google’s out of the blue announcement of Google+ closure. According to the announcement made Google, Google+ would be fully shut down by August 2019, to allow users to download and migrate their information.
Google+ was created to serve as a social spine for Google’s disparate services like Adwords, Youtube etc. Each service provided by Google had access to the features implemented in Google+ refraining the tech giant from implementing the same social features independently for the services it provided.
The idea & designing of this app is pretty much similar to other social networking services. However to differentiate Google+ from other social networking sites, Google integrated various unique features that are smartly designed to allow more transparency among users with respect to information sharing interaction with others. These include:
The Glory of Google+ soon became a huge potential threat to other social media platforms, particularly FaceBook. In fact, Facebook founder Mark Zuckerberg instituted a company-wide “lockdown”, to bring Facebook’s features into line with Google+.
However, Google+ underwent substantial changes leading to its redesign in November 2015. The subsequent changes in Google+ code led to the occurrence of a bug that could leak the private information of Google+ accounts. It became the primary reason for Google+ closure.
All of Google’s efforts to elevate Google+ have gone in vain, as Google+ is now effectively dead. The 98 % decline in the engagement rate of Google+ depicts its demise.
The bug discovered in the recent code review of Google+ API could be leveraged in the following ways:
Google discovered this bug, after performing a code review of the Google+ API. This also couldn’t save Google+ closure form taking place.
The bug is known to have existed between 2015 and March 2018. Google immediately patched the bug and chose not to disclose it for the fear of regulatory scrutiny as the leak was pretty much comparable to Facebook’s Cambridge Analytica scandal.
API bug is known to have leaked the personal information of up to 500,000 Google+ accounts. However there is no news of this information being exploited.
The bug discovery acted as a final nail in Google+’s coffin. Though this is not the only reason for the closing down of this huge service, it definitely contributed.
The low usage and engagement of the current consumer version of Google+: Average time session being 5 seconds is another major reason of its downfall.
According to Google maintaining the product for the few people is not worth as it requires lots of efforts and expenditure.
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